Planet Fitness


Planet Fitness is the most innovative health club brand in the United States, and Wasatch Ventures is the exclusive licensee for Idaho and portions of Utah, operating 10 locations.

Planet Fitness has boiled their business down to the things that members really want in a health club – clean, stylish, hassle-free facilities that are filled with tons of brand-name cardio and strength equipment, and a lot of happy people. It’s most famous attribute is their Judgment Free Zone® philosophy, which means members can relax, get in shape, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms.